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Yeti prides itself on selling quality drinkware and coolers geared towards fans of the outdoors.

Throughout their entire site, they feature nature-themed photography and headlines such as “Built for the Wild” to reinforce their outdoorsy brand and resonate with their audience.

That effort doesn’t end on their contact us page.

Too often companies treat contact pages as an afterthought in the design process and end up tossing together a generic, templated page.

I love that Yeti carries their brand and voice onto the contact us page with a beautiful image of a hiker. They add to this by including a cheeky line of text –  “While we’re good with smoke signals, there are simpler ways for us to get in touch and answer your questions.”

While all these elements are great, the page does lack a form. The “Send an Email” call-to-action might be better served as a form in a lightbox (like one of Ashleigh’s examples!), instead of opening up in a brand new tab.

Bottomline: Just because contact us pages are a standard necessity, it doesn’t mean their content and their tone has to be. Stay true to your brand on this page, as well as any other.

 

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